Seed to Sale Cannabis Journey: Shoppers Drug Mart and PurityIQ, produced by Deloitte

For thousands of years cannabis has been used as a medicinal plant for people’s health and quality of life.

In the recent years we’ve embarked into a new chapter and a brave new market. Join us on this journey and learn about the key players across retail, science, and technology come together to forge a new path to safety and transparency, from seed to sale.  

Retailers like Shoppers Drug Mart have been taking deliberate steps to bring this miracle plant into the marketplace in a safe and secure way. They have partnered with thought leaders across other industries to ensure state of the art testing, data analytics, and a transparent supply chain from seed to sale. Learn more about the key players that have been coming together to lead the charge. 

CSE Entrepreneur Stories: TruTrace Tech. Protects IP and Sends Counterfeiters Packing

We are proud to have our CEO featured in this month’s Entrepreneur Stories, presented by the CSE. They discuss what technologies we are leveraging to help protect IP and make it harder and harder for counterfeiters to infiltrate the markets. They also discuss the dream team in Seattle, the pilot program with Shopper’s in Canada and what the future could hold. 

Here is a short excerpt from the full interview. To read the full interview click here.

“Channeling the power of blockchain

With TruTrace, Galarza now channels the power of blockchain to enhance trust and fix the grim realities of corrupted supply chains in the medical cannabis industry.

In a nutshell, TruTrace combines the power of big data with the security of blockchain to provide strain identification, registration and verification for cannabis at scale.

The firm’s immutable, cryptographically secure technology is the brainchild of Co-Founder and Chief Technology Officer Tommy Stephenson, who developed enterprise software platforms over two decades for companies such as Microsoft and Mercedes Benz.

Galarza says his favourite part of the job is traveling to Seattle to visit the development centre, which has “a Disney feel” to it. The engineers exude an “if we can dream it, we can build it” philosophy, he says.”

Dope Magazine: The Genetics of Cannabis

TruTrace Featured on Dope Magazine:

The Genetics of Cannabis: Trutrace’s Software is Protecting Producers and Patients through Tracking Technology

 
 

“When people hear the word blockchain, they often think of the rise of cryptocurrencies like Bitcoin, but TruTrace Technologies (“TruTrace”) is using blockchain to track cannabis from seed to the hands of medical patients in Canada – specifically from a testing and supply chain perspective. They wanted to develop a dynamic supply chain visibility solution that could implement a blockchain solution into their framework, allowing TruTrace not only to protect the data surrounding cannabis, but cannabis consumers and patients at large.

So, who is validating these transactions? With cryptocurrency, a large group of decentralized miners (millions of computers across the world) track the exchange of cryptocurrency every time it passes “hands,” so to speak. When it comes to tracking cannabis genetics among a myriad of other data points, the blockchain miners with TruTrace ensure validity via a “trusted node network,” according to TruTrace CEO Robert Galarza, who states that the various players (governing bodies) along the way include pharmacies, licensed producers and in this instance, Health Canada. It is not an open mining solution that’s tokenizing the support of the chain itself, but rather a network of stakeholders looking to create a better level of trust when it comes to the sale of medical cannabis in Canada. With TruTrace, the industry stakeholders are the ones who govern the body and manage the ledger. Software solutions and SaaS models can then be built off that particular chain in an effort to access information.

The inspiration behind TruTrace came from an inherent issue that they saw in seed to sale tracking systems without proper inventory identification. They knew that genetics was the key to a larger tracking solution and they knew that the future of medical cannabis across the globe would eventually come down to identifying, tracking and verifying the genetics and source of cannabis strains….”

 

Find out more about our pilot program in Canada, our focus on consumer safety and integrity, and learn about the functionality of the platform as well as the science behind the testing  by reading the FULL article on Dope Magazine – follow the link below

MobileSyrup: How Shoppers Drug Mart will use blockchain to validate medical cannabis

TruTrace Featured on MobileSyrup:

Retail pharmacy giant, Shoppers Drug Mart, is partnering with Vancouver-based TruTrace Technologies to utilize the latter company’s blockchain technology to track and source the medical cannabis it will sell. The pilot project, set to run until November 2019, is designed to take TruTrace’s StrainSecure technology “for identity management, asset tracking, validation, and product authentication.” The plan is to also serve as a “master registry” to standardize testing and quality assurance for the medical cannabis Shoppers Drug Mart will carry as inventory. In such a nascent industry, TruTrace believes the difference in quantifying the genetics of each cannabis product isn’t reliant just on the name or brand attached to it, but rather the DNA of the plant itself. That’s where StrainSecure comes in.

Find out more about how it works, StrainSecure’s ‘Master Registry,’ and if the pilot program will include recreational cannabis by reading the FULL article on MobileSyrup – follow the link below