How can you know the products you sell are not being counterfeited? How can a customer verify that your product is safe from harmful chemicals and heavy metals?
Product quality, testing validation and verification is why TruTrace™ was created. We uniquely combine Blockchain with business operations to connect customers, distributors and regulatory entities with the insights they need on products across all industries where it’s needed the most: ranging from food and cosmetics to pharmaceuticals and cannabis.
Founded in 2017, TruTrace Technologies, Inc. (CSE: TTT / OTCQB: TTTSF) is a group of creators, developers and designers who are bringing innovative software to the market, with a clear and concise goal of bringing better transparency and efficiency to the global markets.
The founding concept was to fuel public companies that would make the world a better place. Their innovators knew that if they could combine seemingly disparate constructs to solve yet unanticipated marketplace problems, they could change the world.
Shoppers Drug Mart, a unit of Loblaw Cos. with about 1,300 pharmacies across Canada, is partnering with Tru•Trace Technologies, Inc. on a pilot program that will use blockchain to identify, track and verify the source and genetics of cannabis used by medical patients.
Tru•Trace’s blockchain-based software is designed to guarantee product quality and genetics throughout the supply chain from genome-to-patient. The pharmacy giant said the move brings medical cannabis closer in line with standards for other drugs. By partnering with Tru•Trace on this program Shoppers Drug Mart will use blockchain to identify, track and verify the source and genetics of cannabis used by medical patients.
“Medical cannabis should have the same levels of traceability and accountability as any other drug therapy in order for patients and prescribers to feel confident about it as a treatment,” said Ken Weisbrod, Shoppers Drug Mart’s Vice President of Pharmacy Business Development and Cannabis Strategy.
