StrainSecure: TruTrace Technologies’ first venture
There was no mistaking the market opportunity. The global cannabis market is projected to be $57 billion by 2027, and could overtake cigarette sales, currently $77 billion. The industry is “fraught with opportunity.”
But there was a bigger motivation for this new platform that would provide the most secure track and trace system in the market: Consumer Safety.
Thousands of cannabis strains exist and cultivators are breeding new strains all the time. The proliferation of different cannabis strains can prove problematic for consumers since there are more than 500 known chemical compounds in a single plant. StrainSecure demystifies the seed-to-sale process for all relevant stakeholders including producers, distributors, shippers, government agencies and consumers by creating a Master Strain Certification on an immutable, shared ledger.
Eliminate the risk
Eliminate the uncertainty
StrainSecure verification technology tracks the product at every testing point, from Genome to Sale™, helping you make more informed decisions about the products you choose.
Intellectual Property Protection
Partnerships drive adoption
TruTrace has funded not only the development of this ground breaking technology, but the partnership and sales channel as well. By leveraging relationships across the cannabis industry, the company has built a network of government, licensed producer, testing labs, distributor and retail channels to fuel demand and build brand.
“WeedMD has one of the most robust and expansive genetics libraries in the industry. After conducting an extensive review of the blockchain technologies being proposed for and utilized in the cannabis sector, we believe that StrainSecure is best positioned to protect our intellectual property by further validating and securing our best-in-class genetics,”
-Derek Pedro, Design, Cultivation and Production Partner at WeedMD
Want to learn more StrainSecure? Visit our website to get a deeper understanding of our technology, meet the team, and get a glimpse into all of our efforts around making this a globally recognized solution and standard for the industry.